PGA of America
The PGA of America serves more than a million fans, but struggled to deeply connect with them. The organization had difficulty segmenting their audience, and implementing and analyzing their campaigns was time-consuming.
Act-On and its seamless integration with Microsoft Dynamics and PowerBI changed all that. Now the PGA runs campaigns 3x faster and can easily analyze and optimize their efforts. And their PGA Championship campaign had phenomenal success engaging fans, including:
- 75% email open rates.
- 70% conversion rates.
- Record breaking ticket sales 10 months before the event.