eBook

Marketing Automation Strategy Guide

Your Complete Step-by-Step Guide to Mastering Marketing Automation

Nearly 80% of marketers report they don't feel they are making the most of their marketing automation technology. Often, this is because their strategies need to encompass more than batch-and-blast email. This marketing automation strategy guide gives all the details on how to move toward marketing automation maturity - and get more from your investment in automation.

Download this eBook and learn how to:
  • Develop and launch your marketing automation strategy

  • Segment contacts to improve personalization and engagement

  • Design and implement a lead nurturing program

  • Score leads and accounts to better identify the best opportunities

  • Leverage marketing automation to improve marketing/sales alignment

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