Introduces New Predictive Engagement Engine to Bring Point-and-Click Simplicity to Personalize Unique Customer Journeys
PORTLAND, OR., and READING, UK – Mar. 6, 2017 – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced a vision to enable marketers to easily implement an adaptive marketing strategy for their business. Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalized ways through Adaptive Journeys. The Act-On platform can recognize behaviors, preferences, and interests, and use that data to automatically adapt the message, the timing, and the delivery channel for more customized engagements.
Act-On was the first marketing automation platform built on a modern, NoSQL cloud architecture, unlike competitive systems, Act-On does not have to be rebuilt from the ground up in order to leverage machine learning and big data. As a result, Act-On has a clear advantage over these vendors by being able to add a machine learning layer on top of its existing platform, which today is the bedrock for Adaptive Journeys.
The company’s 2017-18 product roadmap is focused on building a predictive engagement engine on this real-time platform that can automatically tailor customer journeys (timing, channel & message) to an individual’s preferences and behaviors. Act-On will be expanding on the use cases for personalization, going beyond personalized content & messaging, to also include personalized delivery channels and sending times.
“Act-On is going to make predictive intelligence the new normal, and that’s a game changer for marketers like me in mid-sized organizations who often don’t have access to that level of sophistication,” said Cynthia Schulte, GM Nameplate’s Senior Marketing Manager. “I’m looking forward to building Adaptive Journeys in Act-On to transform the way we engage and build relationships with our buyers. I can’t wait to get my hands on it.”
Act-On has been delivering on its platform innovation with first to market, native marketing automation features like responsive-design emails, landing pages, and web forms as well as Account-Based Marketing (ABM), and plans to make machine learning powered Adaptive Journeys simple and easy to create for marketers.
Act-On is making Adaptive Journeys possible through predictive, behavior-based intelligence that can deliver: