Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives.
Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So using lead scoring programs to understand your prospects’ interests and behaviors is crucial.
You could have tons of leads, but failing to prioritize them with reliable lead scoring programs based on demographics and behaviors wastes valuable time and resources while also causing you to miss out on the best opportunities.
Lead scoring programs your Marketing and Sales teams to prioritize and identify which individuals are primed for outreach and which ones require more nurturing.
In this step-by-step webinar you'll learn how to:
- Adopt best lead scoring practices
- Define your ideal buyer profile
- Assign point values corresponding to specific behaviors
- Implement your lead scoring program in 5 steps
