Every year, 23% of companies switch their marketing automation provider.
It’s 2024: Do you plan to be one of them?
Whether it’s low utilization, a lack of product innovation, or falling short of business goals due to inefficient processes, the suffering with legacy marketing automation platforms is real. Join Jeff Day, SVP of Marketing for Act-On and Brandon Larocque Managing Partner at Access Marketing, for an in-depth look at the migration process, and why you have options that can make it far less painful than you’re probably imagining.
What you’ll learn:
- Utilization and the hidden cost: What’s driving marketers to make the switch?
- Benefits companies can obtain from making the switch
- Finding the right strategic approach, and why migration is a misnomer
- Lift and shift, strategic refresh, or rebuild, choose your path
- Example process flow and pitfalls to watch out for
