Online dating apps might claim love at first swipe, but there’s actually a lot going on behind the scenes to find your perfect match.

Preferences like location, age, virtues, and vices all play a part in determining compatibility. Sound familiar? It’s not so different from defining your ideal customer profile.

But just because you think you have the perfect profile doesn’t mean your work is done. No algorithm is perfect, after all.

Whether it’s dating or demand-gening, if you want to find the leads of your dreams, you’ve come to the right place.

Join Act-On and Zoominfo as we crack the code to finding the leads that turn into true love (we mean MQLs).

You’ll learn: