Act-On Press

Act-On Featured In Tekpon’s Top Marketing Analytics Software Rankings

Tekpon, the online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape, has ranked Act-On Advanced Analytics in its list of Top Marketing Analytics Software. 

Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.

The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and

New advanced webhooks technology expands integration portfolio to open up new marketing channels, customer engagement, and communication efficiency for the marketer.

Act-On’s new AI-Powered Advanced Analytics package goes beyond standard marketing reports to provide a powerful and flexible, custom analytics package with Natural Language Processing insights.

Act-On Software and Intel’s AI & Machine Learning Software Portfolio have developed some of the most advanced audience segmentation analytics tools. Leadership at both companies will present the collaborative effort and results at the Intel Innovation Conference in Sept 2023.