Act-On: The Ideal Mid-Market Solution

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Marketing Automation

At the heart of any successful business lies a strong, responsive marketing program. Streamlining marketing operations and maximizing reactiveness and effectiveness is crucial to the success of a marketing department ‒ and can best be achieved with the right marketing automation solution. And which solution is the best of the best? The answer is clear according to the latest G2 Crowd Implementation Index: Act-On provides the ideal mid-market solution.

Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s very intuitive, and in a short period of weeks we were able to set up the platform, fully integrate it with our systems, and create lead-scoring and funnel reports. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”

Other Act-On customers had similar results. They gave the program the following approval ratings:

  • 93% for overall satisfaction
  • 97% for quality of support
  • 86% for ease of use
  • 94% for ease of doing business

Ease of use, fast set-up, full integration, useful applications, and top-notch customer service ‒what else could a marketer ask for more? Well, how about removing uncertainty from your marketing operations? Customer Richard Longo says using Act-On’s system minimized guesswork and substantially reduced the number of hours the previous system required. And the platform just keeps on delivering, Longo says. “Take the time to learn all that Act-On offers,” he advises. “We are still discovering amazing things.”

Numbers tell the story, as well. In the area of implementation, Act-On earns the following scores:

  • Overall implementation score: 8.67 (marketing automation industry average is 7.85)
  • Ease of set-up: 84% (average is 80%)
  • Time to go live: 1.1 months (industry average is 1.3)

Customers applaud Act-On’s features and give them high marks as well:

  • 90% approval for lead scoring and grading
  • 90% approval for lead nurturing
  • 92% approval for sending outbound email
  • 86% approval for A/B testing
  • 86% approval for data quality management

From brand awareness and demand generation to retention and loyalty, with Act-On marketers can drive better business outcomes and see higher customer lifetime value.