Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
Not sure you understand what machine learning is? It can sound a little scary and confusing, but it’s not. It’s just using data to answer questions.
In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.
Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.
A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.
Don’t fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines – with the right skills and mindset.
Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On’s CMO Michelle Huff.