By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.
A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.
Don’t fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines – with the right skills and mindset.
Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On’s CMO Michelle Huff.
B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what you need to know.
Silicon Valley is known for great innovation. It’s also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion.
More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software.