5 Key Questions To Help You Decide When To Gate Content
It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money.
6 Ways Marketers Fall Short When Targeting B2B buyers
With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct.
‘Tis the Season: 11 Best Practices for Holiday Campaigns
Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.
B2B Marketing Trends for 2018
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
Real-Time Personalized Messaging Is the Future of Marketing
Real-time personalized messaging leverages three power laws of marketing: Send the right message, to the right person, at the right time
Inbound and Outbound: The Zen of Balanced Marketing
A balanced marketing combination of inbound and outbound activities yields the best results for a company and its customers. Find out what Act-On discovered about optimizing both kinds marketing.
What Is Demand Generation Marketing?
What is demand generation marketing? Read this blog to learn what it is and how to implement and execute proven demand gen tactics.
10 Tips on How to Write Better Pay Per Click Ad Copy
Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To Write Better Pay Per Click Ad Copy
When, Why and How to Gate Your Content for Maximum Results
Considering whether or not to gate your content? Reasonable people don’t agree. Key factors to consider, and current data to support your thinking.
5 Ways to Help Inside Account Executives Build Their Own Pipeline
If the quarter’s well underway and your sales reps don’t have enough leads, learn how marketing can help them build their pipeline – quickly.
Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle
BANT isn’t outdated or irrelevant. But digital marketing delivers new types of data you can use to develop different criteria for customers and prospects.
The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars
In order to help you knock your presentation out of the park, we’ve compiled a list of six must-do-tasks to make you a webinar presenting master.
After the Webinar: 7 Steps to Ongoing Audience Engagement
What happens after the live webinar is even more important than what happened before it. It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces.
Success Story: Truity Credit Union Email Click Rate Nears 10%
Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the playing field.
In-Depth Guide: Calculate Your Lead Generation Campaign ROI
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they find the process rather challenging.
5 Power Players You Need On Your Lead Management Team
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. The org chart of today’s sales and marketing departments includes people in overlapping roles in left- and right-brained tasks: creatives, web developers, data analysts, […]
5 Keys to Revenue-Boosting Demand Generation
“Silo” has become the dirtiest of dirty words in business and leadership these days. “To Build Your Business Smash Your Silos,” urges Fast Company Magazine. “Destroy Silos Before They Destroy You,” pleads LeadershipFreak.com. This demolishing fervor has taken out two of the most venerable silos of the 20th-century business world — the sales silo and […]
The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. However, businesses now pay for exposure through sponsored posts and ads that don’t always produce the results they hope for. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite […]
Simply Put: Simplicity Is a Strategy
“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless. Simplicity, whether in a speech (“Four score and seven years ago…”), a tag line (“Just do it”), […]