Act-On vs HubSpot Marketing Automation: A Comprehensive Comparison
Compare Act-On vs. HubSpot in our comprehensive guide to choosing the best marketing automation platform. Explore detailed insights on customer support, workflows, integrations, analytics, pricing, and scalability to determine the ideal solution for your business needs.
Six Signs It’s Time to Break Up With Your Marketing Automation Platform
That nagging feeling that something’s not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed it—there may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, you’re choosing an important partner. Teams […]
Act-On Leads the Competition in Revenue Automation Capabilities
According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform.
What’s amiss, and which providers are offering the revenue automation functionality customers want? Let’s jump in.
Budget Season Is Coming—Is Your Martech Platform Worth the Investment?
Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for?
Is Your Martech Platform Holding You Back? How to Recognize the Signs
Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question, especially when it comes to something as integral as a marketing automation platform.
Automate Customer Segmentation with Marketing Automation
Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process.
Marketing Automation Migration: Key Steps & Mistakes to Avoid
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
Marketing Automation: What it Takes to Make the Switch
Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!
Email Marketing Migration: Switching Platforms Made Easy
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
We Rethought our Email Marketing Flow Chart and Tripled Email Open Rates
Our new email marketing flow chart, cut 37 nurturing programs down to six. Open rates and click-throughs are surging. Continue reading to learn how we did it.
Pro Tips: 5 Considerations To Implement Marketing Automation Platforms
The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.
Building a B2B Marketing Automation Strategy
Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
How to Calculate Marketing Automation ROI
People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.
Oracle Eloqua Alternatives: Time to Take A Serious Look at Act-On
Oracle Eloqua claims to be the top of the marketing automation heap. But they need to fight us for the title.
History of Marketing Automation: How Did We Get Here?
The history of marketing automation goes back farther than you think. Here’s how the major players got where they are today, and what’s next!
How to Use Marketing Automation to Optimize Your Marketing and Outpace the Competition
Ever feel like you’re spinning your wheels, going in circles, and not getting to where you need to be as a marketer? Sounds like you need to hit the brakes with your marketing communication plan. When it comes to marketing automation, you don’t need the fastest car to win the race – you just need […]
Best Marketing Automation Software: Marketo Engage or Act-On?
What’s the best marketing automation software? Marketo Engage? Act-On? Let’s investigate cost, integration, and implementation factors.
Email Marketing vs Marketing Automation: 5 Key Differences
Discover 5 key differences and learn how each tool tracks engagement, adapts messaging, scores leads, and supports business growth.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.