How to Do Social Media Marketing Using Marketing Automation

Rithesh Raghavan
Social Media Marketing

Social media marketing is an essential part of business success, and the future of managing this important channel lies in automation. However, many businesses have failed to understand how to connect with leads, convert them into customers, and expand their relationships on social media by leveraging marketing automation. Today, let’s discuss how to do social media marketing with the use of marketing automation.

how to do social media marketing

In this article, you will learn more about:

  • The efficiency of social media marketing automation
  • The difference between marketing automation and social media post scheduling
  • The measure of the effectiveness of social media marketing automation
  • How social media marketing automation creates a positive customer experience
  • How social media marketing automation helps generate leads
  • Why marketing automation is suitable for social media campaigns

You’ll also learn more about how marketing automation and social media marketing work together to generate great brand awareness and brand loyalty.

Let’s do it!

Marketing Automation and Social Media Campaigns

Social media is an essential marketing channel, but many businesses simply don’t know how to make time or find the resources to dedicate to social. If this sounds familiar, combining marketing automation and social media might be the solution.

Automating social media marketing goes beyond scheduling content. To get it right, you have to plan and map your content to your larger marketing initiatives and then trace that back to what your audience wants and expects to see and learn on your social channels. With marketing automation, you can listen to your audience and then develop your content accordingly to enhance the customer experience and increase lead generation.

You can then act on that data with automated marketing campaigns including channels like email, and, you guessed it, social media. Repurposing content, extending campaign efforts with calls to action to campaign assets, and sharing the personal side of your brand are all ideas you can achieve with social media automation.

How to Do Social Media Marketing for B2B

Social media campaigns offer the perfect opportunity for B2B businesses to interact with potential buyers and develop new relationships. Marketing automation provides the platform you need to have the one-on-one conversations that move the needle with your target audiences. When paired with a great social platform like Oktopost, it helps save time by eliminating repetitive tasks, allowing your staff to focus more on planning and executing creative and engaging campaigns. 

Scheduling and Monitoring Posts

Your marketing automation platform of choice will let you plan and schedule posts, including attachments and links. And with Act-On, you can follow certain companies, trends, and hashtags to get a gauge of what your prospects and customers are engaging with. And, of course, our platform includes an easy-to-use calendar you can use to manage your daily, weekly, and monthly posts and views. This helps you check every post across different social media platforms from a central location. 

Better still, you can follow every scheduled task and action. And with our robust and streamlined reporting tools and dashboards, you can view your progress, make real-time improvements, and pass great leads to your sales team.

Assessing Leads

An integrated marketing automation platform will allow you to assess leads that interact with your social media content. For instance, Act-On’s social media dashboards help monitor specific posts that a lead likes, shares, or retweets. You can use this with built-in social media analytics to identify the posts that are more engaging and ones that need improvement. 

On the other hand, a traditional social media scheduler cannot show you the “hottest leads” and ones that need more nurturing or further engagement. A marketing automation solution with an integrated social media platform will also give you the opportunity to assign lead scores to your vital social media connections. Based on their score and behaviors, you can easily personalize their journey based on how they’re engaging with your social content.

Instant Notifications

With custom-built workflows, marketing automation will notify your team when a lead reaches your desired score via social, web, email, or any other digital engagements. Pinpoint social media monitoring allows you to understand how each prospect is interacting with your social media posts to help you determine when they’re in a position to reach out and amplify the sales cycle. You can use this chance to connect with the target and determine what they may want from the organization. 

Social Media and Marketing Automation Synergy

The most successful organizations know how to do social media marketing effectively using marketing automation. These companies utilize the power of marketing automation platforms to improve their existing social media strategies. You can generate better leads and create a better customer experience for improved sales by integrating marketing automation with social media marketing.

To learn how Act-On can help you align your marketing automation and social media marketing for a seamless onmi-channel marketing experience, please reach out today to book a demo with one of our marketing automation experts.

About the Author

Rithesh Raghavan is the Director at Acodez, a Digital Agency in India, and the co-founder of Acowebs, an online store for eCommerce plugins. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development