Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros.
We identified a handful of search engine optimization experts you should be tracking in 2017 to help you inform your priorities, ask the right questions about your own efforts, and connect the dots to your other marketing initiatives.
Being a true “SEO expert” requires a lot of effort and an ever-evolving expertise because the practice is changing and will continue to change as we adopt new technologies into our marketing channels (think mobile, or AI, or voice search). In addition, there’s a lot to keep up with as spammers continue to wage their ongoing battle on search.
What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again. It means the good advice you were given 18 months ago about keywords or responsive web design or schema is now obsolete and should be reconsidered.
We recently asked our local SEO influencers for their input as we updated our 5 SEO Strategies Every Company Needs to Master, a helpful infographic that you can download, print out, and pin to your cubicle. Our thanks go out to Michael Cottom, CEO of Visual Itineraries and an independent SEO consultant; Scott Hendison president of Search Commander, Inc.; Dan Delmain from Delmain Analytics, Kevin Chow, Director of Search at Webfor, and Nick Footer of Intuitive Digital for all their technical input on the infographic.
You can also check out our SEO-related webinars, such as our popular SEO + Content = The Perfect Recipe for Inbound Success.
In addition, we wanted to share a few industry sources that you should occasionally check out to get up to date on the latest goings on with Google, Bing, and the other search engines, as well as the tactics to succeed on those platforms.
Note: Many, if not all, of these websites offer free or paid tools. It’s up to you whether you want to learn more about them. I recommend that you initially just check out their blogs and not yet sign up for anything, including their email newsletters. (Reserve your inbox space for Act-On’s newsletters).