Which college graduation anniversary does this year mark? Your 5th, 10th, 20th, or more? Don’t worry, I won’t make you answer. The truth is: The answer doesn’t really matter. What does matter is that marketing and technology are advancing faster than ever. The demand to continue learning and growing never lets up as you work to keep up. But how does that learning happen? The answer may surprise you.
Quartz surveyed 1,357 top-tier executives to reveal the answer. The survey found that these executives don’t stay current by poring over industry magazines or relevant print publications. The majority, 94 percent, get news from email newsletters.
No doubt your inbox is overflowing with emails ― so which newsletters are really worth your time? Here are five powerful newsletters that are so valuable they will earn a spot in your inbox.
1. Swipe File
Jimmy Daly knows a lot about powerful marketing. The marketer used what is called a Skyscraper Technique and got 30K page views and 1K email subscribers and ranked No. 2 for his suggested term. The post also attracted more than 5,600 social shares, including attention from marketing authorities such as Neil Patel of Quick Sprout, who has over 224K Twitter followers. Accident? Nope. Technique. And that is what is great about Swipe File.
On his sign-up page, Daly says, “Swipe File is a newsletter for people who want more from their work. It’s an exploration of this awkward time between college and retirement. So far, 7,000 people dig it, including folks from Google, Apple, Spotify, New York Times, Marriott, and Harvard.”
The newsletter is diverse in that it doesn’t focus just on all things marketing, but on topics that relate to your work. For example, the newsletter recently featured an article titled “Happiness Does Not Equal Productivity,” in which Daly explains that research says that forcing workers to appear more pleasant and cheerful than they actually feel can result in unexpected challenges.