Act-On Announces Act-On InSite, New GenAI Web Agent
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Powerful Marketing Automation without the HubSpot Hassle

  • Get flexible 2-way CRM sync
  • Eliminate surprise costs
  • Work with real human support

Get the industry’s leading Salesforce CRM integration

Act-On shines as the powerful Hubspot alternative that provides a complete Marketing Automation and Sales Intelligence platform, without locking you into a CRM and CMS ecosystem. Act-On has the industry’s best integration with Salesforce CRM and works with 1000’s of vendors in the martech stack. We are here to make you successful, with live support that actually works with you to solve your issues. And to top it all off, Act-On is generally 30% cheaper than HubSpot.

Act-On Key Advantages

Best integration with major CRM systems, including Salesforce CRM
Complete Marketing Automation platform for B2B organizations
AI integrated into the product
Works with any tech stack
Less expensive – Only pay for what you use
Support that answers and solves your issues

Act-On is a Revenue Marketing Leader

Download Research in Action analyst report of Revenue Marketing Automation to see how Act-On and Hubspot stack up.

The Act-On Difference: Outperforming where it counts

The Best 2-way CRM Integration

Act-On provides the industry’s best integrations with the major CRM vendors, including Salesforce, Sugar CRM, Microsoft Dynamics, Oracle, BusinessNext, Zendesk Sell, and more. Act-On enables robust, comprehensive 2-way sync with Salesforce CRM, with flexible and unlimited field matching, granular push/pull control, lead deduplication and data mismatch management, and flexible admin settings. CRM is the most important integration for MAP– You should get the most out of yours.

Marketing Automation for Marketers

Act-On’s mission has always been to provide an efficient marketing automation solution for B2B marketers–And efficiency is what we deliver. We remain solely focused on MAP, which means we work with many vendors in the tech stack and do not force you into a vendor ecosystem. If you want a solution that is efficient, easy to use, and focused on helping marketers do better marketing, Act-On is the choice for you.

Support that answers and supports you

Tired of not being able to reach a real person in support or having your ticket closed before your problem is solved? That’s not how we work. Our support is here to help you find solutions to whatever you are struggling with. We pick up the phone and work with you to find the best solution.

Lower Cost - Pay only for what you use

Reduce your monthly cost by 30% or more! Do you hate the game of deleting a mess of contacts from your system right before renewal time? Or only syncing select contacts so you don’t get charged for them. We don’t believe in that. We only charge you for what you use–Just for those contacts you actually send to each month. This is usually 20%-40% less than your entire database. Which means you pay less without the hassle.

AI Integrated in

AI is the future. It’s going to power everything. And we are deeply committed to building AI that works for marketers. That’s why our AI is built into the system, helping you where you need it, when you need it. It is not a separate copilot or agent that you have to pay more for and run separately. We want to make it easier for marketers like you, not harder.

Works with your Tech Stack

Ditch the Hubspot ecosystem trap. Act-On delivers superior Marketing Automation and Sales Intelligence without the vendor lock-in.

As the last independent B2B marketing automation platform, we work with many vendors across the marketing tech stack. We have deep native integrations with all major CRM vendors, and integrate with 1000’s of solutions through our API, webhooks, shared data lake, and iPaaS solutions. If you’ve got it, we can probably connect with it.

Awards We've Won

Marketing Automation Migration Strategy Guide

Interested, but concerned about a lengthy migration? We’ve got you covered.

When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. The other big selling point was the easy and effective Microsoft Dynamics integration, which HubSpot wasn’t able to do at all.

Get Your Demo Today