Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to explain it to them. Others don’t really even want me to explain it. They just want their pages to rank well. Unfortunately, all the confusion is probably not going to go away. […]
What the 2015 Holiday Shopping Season Can Teach Us About the New Buyer’s Journey
Read this blog to learn how the holiday shopping season can teach us a few lessons about the new buyer’s journey.
12 Brilliant Ways To Save Time on Social Media
To help you free up some time, we researched how other marketers save time on social media. We also rounded up our own timesaving tips. Here are the best techniques we found to spend less time on social media work while still getting stellar results
Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. But knowing the rules can keep […]
You’ve Signed Your New Marketing Agency. Now What?
Agency Whispering… Three Key Ingredients for Success. We’ve talked through how to select the right marketing agency for your business. You’ve made it to the finish line. You’ve selected your marketing agency. Negotiations are behind you, and the promise of a great future for your brand is ahead. How do you make sure your new, […]
How to Earn Links for Better SEO & More Audience
Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when we had a problem, query, or pain point we jumped to our handy seventeen-pound phone book to find the answer, right? Well obviously, the grueling days of sifting through that yellow-paged monster […]
‘Tis the Season to Be Thankful: Thanksgiving 2015
Editor’s note: Research results strongly suggest that “a conscious focus on blessings may have emotional and interpersonal benefits.” Translation: Gratitude is good for you. It can help curb depression; improve sleep, blood pressure, and your cholesterol levels; encourage your exercise habits; nudge you toward a healthier diet; and boost your productivity. Besides, it just feels […]
Google’s New Gmail Security Feature
Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such as data breaches or unknown hackers. The Internet community is constantly, consistently trying to protect your privacy. Take email: It’s our most-used mode of communication. But email is also one of our […]
How to Apply Lifecycle Marketing for Your Agency Clients
“’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy. Managing marketing campaigns for multiple clients is a balancing act in itself. Serving each client really well is another thing altogether, yet it’s key to satisfying them and […]
What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
Budget running low? Never even had a budget? Don’t let it get you down. On social media, you can get further than you’d think on low-to-no budget. You just have to focus on the right things. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund […]
The Blame Game : Open Rates vs Deliverability
As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless of which email service provider (ESP) is involved, I can guarantee you this is on the top of the list as far as customer complaints go. But blaming the ESP may be […]
8 Tips and a Few More Resources for Holiday Marketing
November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until Thanksgiving. As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low. I tend to see only one camp, however, and […]
How To Get Website Traffic?
Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content […]
Act-On Announces New CEO, Andy MacMillan, and New Role for Founder
Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. (Read the press release.) This blog post is an edited selection of Q&A Raghu and Andy had with the press about this news. Q: What’s the […]
Treats or Tricks? 13 Timeless Marketing Horrors
Marketing can be a high-wire act. Multi-tasking can turn into juggling, and the stakes have a way of going up all the time. Maybe that’s why it’s such a thrill when things go well. When customers are happy, revenue is rising, and your CEO is smiling … that’s a treat. But when things go wrong […]
Not Your Father’s Rebrand: Can the Old Be New Again?
Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. A true pop star and style icon, she’s the most-streamed female artist on Spotify, not to mention her Grammy, multiple Billboard Top-10 hit singles, and infamous “Saturday Night Live” performance. What’s that? You’ve never heard of Lizzy Grant? […]
How to Select the Right Marketing Agency for Your Business
Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following: Marketing has become a technology-based practice. In fact, there […]
The 7 Deadly Sins of Data
Sales and marketing data holds so much power … but only if you use it correctly. The following is a critique of the seven mistakes most frequently encountered in the world of marketing operations today, and how you can avoid them. Introducing … the Seven Deadly Sins of Data 1. Adding the Wrong Data Adding […]
How to Perform a Social Media Audit: Measure What Matters
Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use, it needs to be monitored and measured so you can spend your time and money wisely, while getting the best return you can. Before we dive into how to do that, let’s […]