#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
Super Bowl is social marketing at its best – and worst. From the touchdown of Esurance to the missed pass of Mountain Dew, three lessons.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
Brand consistency isn’t just for big B2C companies; your customer needs to see and hear the same thing at every touch point.
Graymail: Navigating Email Purgatory
When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about graymail.
Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.
Time Management: Put Time on Your Side
Pushing your week past 40 hours is NOT the way to do your best work. 9 time management tips to help you reach your goals – without burning out.
Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
Go beyond sales and marketing alignment: incorporate your customer success team for a lifecycle marketing winning trifecta.
New Year, New Email IP Address?
Are you transitioning to a new email service provider (ESP)? How and why to consider a dedicated IP address vs. a shared IP address.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
Sure, 2015 was a good year for your marketing agency. But wouldn’t you like 2016 to be better? Here’s how to satisfy more clients – and bill more.
Four Trends Elevating Marketing as the Key Business Engine
Sweeping changes in consumer behavior coupled with technological change drive marketing’s new importance as a business engine.
Making SEO a Priority During Website Launch Planning
It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent problems.
The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
By marketers, for marketers, about the wide world of marketing. Here’s a roundup of the most interesting blog posts we published in 2015.
3 Levels of Data Analysis to Revitalize Automated Email Programs
Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what didn’t).
A Digital Marketer’s List of 2016 New Year’s Resolutions
People who make resolutions are 10x more likely to achieve their goals than people who don’t. 16 to-do resolutions for marketers – and one to-don’t.
5 Predictions for SEO in 2016
Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares.
Email Deliverability: What’s Coming in 2016?
From engagement to authentication to new regulations, change is the only constant in email deliverability. Learn what to expect in 2016.
Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
If you’re doing lead gen marketing, you can adapt your strategies for retention. Tips and tactics to keep customers and build loyalty.
Don’t Neglect the Middle and Bottom of the Marketing Funnel
“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. And guess who they’re looking to – yep! – their marketing teams, to not just generate leads, but also to provide their […]
Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.
An Introductory Guide to Mobile for B2B Marketers
Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. The […]