Best Ways to Thank (& Galvanize) Your Brand Advocates
As Thanksgiving approaches and a new year looms large upon the horizon, it’s only natural to take a bit of time to think back on the changes past months have brought, and to show your loved ones the appreciation they’re due. And just as you thank friends and family for their continuing care and support, […]
Is Your Social Media Strategy Dynamic?
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as […]
How to Make Hummingbird Your Ally with Long Tail Keywords
Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of […]
Social Media & Halloween: Connect the Dots
Holidays can be trying, what with arrangements to be made, food to be prepared, gifts to be given, and so on. Halloween specifically – which may lack the flair of its more imposing sisters (Thanksgiving and Christmas), but which demands the same creativity and agility – requires forethought, since it’s the one time when you’re […]
Plan the Perfect Webinar
Webinars are dynamite lead generation machines. People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations – while maximizing your opportunities for conversion. Producing a webinar provides […]
A Flock of Hummingbird SEO Comments
A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. So, to make it easier to get up to speed, we’ve rounded up relevant articles from industry experts and we’re sharing them here, allowing you to learn what you need to about Hummingbird […]
Analyze This: Learn Marketing Analytics in a Week
Trend analysis. Conjoint analysis. Regression analysis. Factor analysis. Know what they are? Know when to use them? (No peeking at Google.) Many of your colleagues don’t either. But they (and you) may soon be expected to. Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from […]
Maximize Inbound ROI: Clicks, Content and Conversion
If you’re thinking about return on your marketing investments, you should know that Jim Lenskold, President of Lenskold Group, wrote the book – literally. His “Marketing ROI” book was rated one of the top five books on marketing in 2004. He’s applied those core principles to inbound marketing in this webinar: “Maximizing the ROI of […]
B2B Social Marketing: ALL Decision-Makers Use Social for Work
According to Forrester Research’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts) 79% are Joiners (they maintain a profile on social networking sites) 75% are Critics (they comment on blogs and post […]
“Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
Do you know why buyers choose your products, solutions and services? Or why they don’t? If your answers resemble this: “Meh.” “Ummm, kinda. I hope.’ “Yeah, I think so. Maybe.” … it’s a good bet that your marketing content is missing the bull’s-eye and you’re leaving money on the table. Is it possible to deliver […]
New California Do Not Track Law Affects Online Marketers
California’s Governor Jerry Brown has approved “Cal AB 370,” the world’s first legislation to directly address the “do not track” (DNT) issue. The first thing for marketers to know is that this is a disclosure law, not a law creating new consumer rights or imposing substantive requirements on companies. But AB 370 does amend California’s […]
What to Do With Mid-Funnel Prospects?
Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? Check. Right title? Check. Big budget? Check again. Now what? If you pass it to sales and it doesn’t close, it’s a “bad” lead. But 80% of “bad leads” go on to buy (from somebody) within 24 months. Want […]
Learn How to Optimize Local Search: Webinar
If you market for a brick-and-mortar business you probably know “local search” is a growing opportunity, especially if your demographic is smart phone users: 20 percent of desktop queries have a local intent, while 50 percent of mobile ones do. Local searchers are often people with money to spend, looking for the closest outlet for […]
5 SEO Strategies Every Company Needs to Master
Will you be in New Orleans next week for the annual conference of the American Marketing Association (AMA)? If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” Martin’s background includes launching and […]
10 Ways to Become a Marketing Superstar
In a recent Wall Street Journal story, 10 Ways to Become a Superstar, Dr. Myra S. White offers 10 ways to uncover your own stardom and says, “Becoming a superstar is all about what you do – the ways that you act on your world. It doesn’t matter how you look or even where you […]
How To Adapt Your Social Strategy Channel-By-Channel
Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day, companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don’t. And while there are many ways to implement an effective social […]
9 Steps to Lower Customer Acquisition Cost
“Anyone can do lead nurture,” said someone who’d never done it: “Just send out three or more messages and you’re done.” Well…you could do that, but the problem is, you probably won’t do much for sales. In fact you might just drive away potential buyers, pushing up the cost of the leads that do remain. […]
Got Marketing ROI?
If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other hand, has always been one of the least-measured functions. This can lead to a lack […]
5 Keys to Email Inbox Delivery
Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda. Every serious email marketer tries to keep up with the changes and figure out ways to get their emails opened and clicked on, and deliverability professionals continually update their toolkits. Trust […]