How to Reduce Customer Attrition and Keep Your Best Customers

customer attrition

Budget cuts, doing more with less, and consolidation of business tools are all on the rise in 2024. Jeff Coleman, chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. And that leaves many battling to protect […]

What Is Customer Marketing?

customer marketing

What is customer marketing, and how is it different from ordinary marketing? Read our quick primer with tips to find out.