Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
The email marketing sender name or “from” name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
by Matthew Volkman
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
We all want to emulate the best practice in our industry or area of expertise.
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?
A guest post from Brandon Blair and Travis Wetherbee on our Deliverability Team The holidays are the busiest time for email marketers and 2022 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we […]
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
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Always review each of these items before hitting the “Send” button.