The Best Email Deliverability Guide for Marketing. Ever.
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Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
Email Sender Name Best Practices for Marketing
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The email marketing sender name or “from” name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
Get Ready for 2024 Email Deliverability Compliance Changes
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Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
Email Authentication Is Key to Successful Email Marketing
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by Matthew Volkman
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts
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Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
Email List Management Worst Practices (And How Best to Avoid Them)
![A marketer maps out email campaign frequency and volume on a whiteboard as part of email list management best practices.](https://act-on.com/wp-content/uploads/2023/04/campaign-creators-kQ4tBklJI-unsplash-1024x682.jpg)
We all want to emulate the best practice in our industry or area of expertise.
Killing Me Softly: Remove Persistent Soft Bounces For a Cleaner Email List
![A close-up of a smartphone email app showing a full inbox.](https://act-on.com/wp-content/uploads/2023/02/brian-tromp-X8ejw0g0C_g-unsplash-1-edited-1024x576.jpg)
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?
Planning for a Successful Holiday Email Marketing Campaign
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A guest post from Brandon Blair and Travis Wetherbee on our Deliverability Team The holidays are the busiest time for email marketers and 2022 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we […]
Apple MPP Adapt Series: Hide My Email
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The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
Email Deliverability: It’s Time to Let Go of Stale Data
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Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
Protected: Email List Management Worst Practices (And How Best to Avoid Them)
![A marketer maps out email campaign frequency and volume on a whiteboard as part of email list management best practices.](https://act-on.com/wp-content/uploads/2023/04/campaign-creators-kQ4tBklJI-unsplash-1024x682.jpg)
There is no excerpt because this is a protected post.
Email Deliverability Sending Checklist (Infographic)
![Email Deliverability Sending Checklist](https://act-on.com/wp-content/uploads/2020/06/Infographic-Image-Email-Deliverability-Sending-Checklist-2-1024x768.jpg)
Always review each of these items before hitting the “Send” button.