Select currency
Estimate Active Contacts
2,500
How to estimate
Active Contacts are the contacts in your database that you actively market to.
Typically about
40% - 60%
of your contact database / month
Professional
A platform for the energetic marketer
$900
per month
FEATURES
Unlimited access to our complete marketing automation program:
- World-class marketing automation
- Integrates into virtually any MarTech system
- Execute true multichannel marketing programs
- Engage with customers across their life cycle
- Support:
Standard support package with email-based support. See Support Packages for more comprehensive information.
Enterprise Custom
When scale, scope, reach is essential
Let's talk
FEATURES
Everything in our professional plan plus....
- Deep CRM Connector for Zendesk, SalesForce, and Microsoft Dynamics
- Data Studio for advanced reporting and BI integration
- Account-Based Marketing 2x user accounts
- Support:
Standard support package with email-based support. See Support Packages for more comprehensive information.
“Act-On’s Active Contact pricing helps us proved the value of marketing automation with a smaller investment up front.”
“We were attracted to Active Contact pricing, which only charges us for contacts we’re actively marketing to instead our entire database.”
“Act-On is a true partner. Their support is amazing, and their team provides feedback and insight that helps us meet our challenges. They’re part of the Avery Dennison family, and just as committed to reaching our goals as we are.”
Features
Professional
Our complete marketing automation platform
Enterprise
Enhanced to power advanced automations
Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Add on
Data Studio for advanced reporting and BI integration
Add on
Account-Based Marketing
Add on
Advanced Analytics
Add on
Add on
Automated SMS marketing
Add on
Add on
Advanced Social Media Module
Add on
Add on
Transactional email
Add on
Add on
* Integrated CRM required
Features
Professional
Our complete marketing automation platform
Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Add on
Data Studio for advanced reporting and BI integration
Add on
Account-Based Marketing
Add on
Advanced Analytics
Add on
Automated SMS marketing
Add on
Advanced Social Media Module
Add on
Transactional email
Add on
* Integrated CRM required
Features
Enterprise
Enhanced to power advanced automations
Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration
Data Studio for advanced reporting and BI integration
Account-Based Marketing
Advanced Analytics
Add on
Automated SMS marketing
Add on
Advanced Social Media Module
Add on
Transactional email
Add on
* Integrated CRM required
Frequently asked questions
Everything you need to know about the product and billing.
What is an "Active Contact"?
Active Contacts are based on the number of contacts you engage within a given month — not the size of your database. Your database might include millions of contacts, but you might include only 50% of them in your campaigns. Act-On pricing is based on the volume of active contacts rather than the sum number in your marketing database.
What if I need to adjust my number of Active Contacts?
We understand that many businesses experience cyclical or unpredictable growth throughout the year. Our pricing model is intentionally flexible to scale with your needs all year long, allowing for variance in Active Contact fees to meet your business realities.
How is my pricing determined?
The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs.
What will my pricing be next year?
The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs.
Can I purchase add-on functionality?
The majority of the additional product functionality included in the Enterprise package is available to those with the Professional package for a fee. Please contact us for details.
Am I required to sign an annual contract?
Yes. Your long-term success is our priority, and we find that customers that commit to the year-long investment (or beyond) are most successful with our platform.
Do you offer discounts for 501 © (3) non-profits?
Yes. Please contact us for details.
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