Marketing Automation Product Features

Drive awareness, convert great leads, and deliver exceptional customer experiences to grow your business with Act-On’s marketing automation product features.

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Understand Your Audience. Optimize Your Strategy.

Act-On has so much flexibility, and I’m excited to unlock every feature the platform has to offer.

Whitney Swales, VP Guest Recognition, Loyalty, and Marketing Promotions (RLH)
Web & Landing Pages

Easily build, optimize, and launch landing pages and websites with tools and templates designed to enhance your funnel.

Generate Digital Conversions
Web Forms & Progressive Profiling

Easy to customize, develop, and deploy, our web forms help you manage customer information and optimize your lead generation efforts.

Capture Better Info
Lead Scoring

Assess unique engagement metrics across your touchpoints to create tailored messaging for your prospects and customers

Get Engaged

Dynamically group contacts by traits and behaviors to segment target audiences, deliver relevant messaging, and improve engagement.

Target Better

Attract, nurture, convert, and evangelize customers through our simplified, automated marketing tool that removes manual processes.

Get Started

Get the conversation going by delivering perfectly crafted messages to your targets using our automated email and messaging tools.

Reach Your Audience
Analytics & Reporting

Gain insight into how your audience interacts with your digital presence, and discover the most effective ways to connect with them.

Analyze That
CRM Integrations

Our open API and marketing solutions integrations provide complete visibility into the customer journey and data to customize content.

Customize and Connect
Search Engine Optimization

Act-On’s SEO features empower marketers to drive better and more consistent web traffic, increasing engagement metrics and producing measurable ROI.

Improve Your Ranking
Social Media Marketing

Learn what’s trending and collect the right data to engage with your top prospects and loyal customers, speak their language, and deliver the content they need.

Make Social Sing
Account-Based Marketing

Sync your CRM with Act-On to group, score, segment, and target the best opportunities with highly relevant, highly personalized campaigns and content.

Sharpen Your Focus

Got 20 minutes to see how you can better engage your audience?

Schedule a demo today!