Marketing Automation Product Features

Drive awareness, convert great leads, and deliver exceptional customer experiences to grow your business with Act-On's marketing automation product features.

Understand Your Audience. Optimize Your Strategy.

Ask ten consumers how they want to interact with a brand, and you’ll get ten different answers. Our marketing automation product features can help you enhance customer experiences, increase engagement, collect in-depth information to analyze target audience behaviors, and deliver truly exceptional buyer journeys that nurture long-lasting customer relationships.

Websites &
Landing Pages

Easily build, optimize, and launch landing pages and websites with tools and templates designed to enhance your funnel.

Web Forms &
Progressive Profiling

Easy to customize, develop, and deploy, our web forms help you manage customer information and optimize your lead generation efforts.

Lead
Scoring

Assess unique engagement metrics across your touchpoints to create tailored messaging for your prospects and customers

Segmentation

Dynamically group contacts by traits and behaviors to segment target audiences, deliver relevant messaging, and improve engagement.

Automation

Attract, nurture, convert, and evangelize customers through our simplified, automated marketing tool that removes manual processes.

Messaging

Get the conversation going by delivering perfectly crafted messages to your targets using our automated email and messaging tools.

Analytics &
Reporting

Gain insight into how your audience interacts with your digital presence, and discover the most effective ways to connect with them.

CRM
Integrations

Our open API and marketing solutions integrations provide complete visibility into the customer journey and data to customize content.

Search Engine
Optimization

Act-On’s SEO features empower marketers to drive better and more consistent web traffic, increasing engagement metrics and producing measurable ROI.

Social Media
Marketing

Learn what’s trending and collect the right data to engage with your top prospects and loyal customers, speak their language, and deliver the content they need.

Account Based
Marketing

Sync your CRM with Act-On to group, score, segment, and target the best opportunities with highly relevant, highly personalized campaigns and content.

"Act-On has so much flexibility, and I’m excited to unlock every feature the platform has to offer."

- WHITNEY SWALES, GUEST RECOGNITION, LOYALTY, AND MARKETING VP

More Great eBooks from Act-On's Library

Financial Industry Use Cases - Act-On
Financial Marketing
Maia Wells

Financial Industry Use Cases Collection

We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.

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Marketing Automation
Maia Wells

Getting the Most Out of Marketing Automation

As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.

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Manufacturing Marketing
Suzy Balk

The Ultimate Guide to Manufacturing Marketing

Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.

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Check Out Our Customers Using This Solution

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