Ask ten consumers how they want to interact with a brand, and you’ll get ten different answers. Our marketing automation product features can help you enhance customer experiences, increase engagement, collect in-depth information to analyze target audience behaviors, and deliver truly exceptional buyer journeys that nurture long-lasting customer relationships.
Easily build, optimize, and launch landing pages and websites with tools and templates designed to enhance your funnel.
Easy to customize, develop, and deploy, our web forms help you manage customer information and optimize your lead generation efforts.
Assess unique engagement metrics across your touchpoints to create tailored messaging for your prospects and customers
Dynamically group contacts by traits and behaviors to segment target audiences, deliver relevant messaging, and improve engagement.
Attract, nurture, convert, and evangelize customers through our simplified, automated marketing tool that removes manual processes.
Get the conversation going by delivering perfectly crafted messages to your targets using our automated email and messaging tools.
Gain insight into how your audience interacts with your digital presence, and discover the most effective ways to connect with them.
Our open API and marketing solutions integrations provide complete visibility into the customer journey and data to customize content.
Act-On’s SEO features empower marketers to drive better and more consistent web traffic, increasing engagement metrics and producing measurable ROI.
Learn what’s trending and collect the right data to engage with your top prospects and loyal customers, speak their language, and deliver the content they need.
Sync your CRM with Act-On to group, score, segment, and target the best opportunities with highly relevant, highly personalized campaigns and content.
We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.
As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.
Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.
