So Many Marketing Initiatives; One Automated Solution

Connect. Nurture. Convert. Evangelize. With Act-On’s marketing automation capabilities, you can automate, launch, measure, adapt, and optimize multi-dimensional campaigns.

Automate Your Marketing Initiatives

Automated Marketing Programs

Build a communications flow with ease using our automated program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On allows you to define, plan, and execute your messaging strategy while targeting buyers and combining tasks — all in one scalable platform.

Automated Nurturing

Guide your audience from purchase consideration to brand loyalty with our simple-to-deploy nurture campaigns. Automated nurture tools leverage “if-then” logic and conditional personalization to provide the most targeted messaging and content based on user behavior and engagement across multiple programs.

Automated Messaging

To make the biggest impact, you have to deliver perfect messaging at the perfect time. Automated messaging enables timely customer outreach based on audience behaviors and priority communications — emphasizing auto-responses, transactional emails, event-triggered emailing, follow-up messaging, and alerts.

Automated Data Management

To understand and optimize performance, you need automated tools that allow you to easily collect, combine, analyze, and enrich customer data. Our data management tools empower you to apply information from multiple sources, channels, and mediums to better understand and anticipate customer behaviors and implications, helping you adapt and improve marketing program performance in real-time.

Automating campaigns can be difficult when you’re dealing with multiple business units, but Act-On allows us to streamline that process.

Sam Saunders, Digital Marketing Manager (DMC Canotec)

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