Act-On has been acquired by Banzai and will continue to operate as “Act-On Software by Banzai”

MarTech Stack Integrations

As a best-of-breed independent Marketing Automation Platform, we take integrations seriously and believe in data freedom

MarTech Integrations Designed to Accelerate Your Success

When it comes to tech stack integrations or connecting unique first-party data to drive your marketing efforts, our mantra is “Yes, you can!”. We have many native integrations and many connections through our API, webhooks, or iPaaS solutions to create data integration solutions with thousands of vendors. Talk to us. We will do our best to make you successful.

Product Capabilities

For marketing automation that goes way beyond email.

Industry’s BEST CRM integrations

Act-On has the industry’s best native and bidirectional integrations with the major CRMs like Salesforce, Microsoft Dynamics 365, SugarCRM, Oracle NetSuite, and Zendesk Sell. Our customers also integrate with industry-specific contact solutions such as SAP, Infor (SalesLogix), Zoho, SimpleView, Affinity, BlackBaud CRM, Oracle Siebel, Sage CRM (ACT!), Pipedrive, InfusionSoft, Jack Henry CRM/Synapsys, and more. Our results-focused integrations enable capturing funnel metrics and analyzing customer data to nurture leads and enhance sales performance through lead prioritization.

Automate Social Media Campaigns

Seamless, native integration with Oktopost. Or sync data to update your single-source-of-truth and automate engagement with social media systems such as Hootsuite, Facebook, SocialProof, Loomly, and more…

Execute Flawless Webinar Experiences

Deliver user-friendly and engaging webinar experiences with Act-On’s webinar integrations. Designed with your audience in mind, these integrations support seamless workflows, enable data collection and sharing, and simplify webinar management. Act-On has native integration with popular platforms like Zoom, GoToWebinar, and Webex, and also integrates with On24, Demio, Microsoft Teams, etc.

Ad & ABM Platforms

Act-On integrates with Account-based Marketing (ABM) platforms DemandBase, 6Sense, Rollworks, ZoomInfo, and Terminus, to provide a holistic account based view of all engaged buyers across all marketing channels. Create automated multi-channel programs to follow up on buyers showing high intent in ABM platforms. Score leads and accounts based on ABM and non-ABM behaviors. Empower Sales with intel on the entire account buying group.

Export Data into Leading Business Intelligence Tools

Leverage powerful analysis and presentation capabilities by exporting data directly to your preferred business intelligence solution via Act-On Data Studio. Whether you use Amazon S3, Google Drive, Power BI, or Microsoft Azure, easily export, integrate, and analyze the raw data captured in Act-On.

And thousands more…

No worries if you don’t use one of our native integrations. Act-On offers limitless integration options to connect with your techstack. Utilize Act-On’s REST API, webhooks, industry-leading integration platforms like Zapier or Cazoomi, or FTP sync. We also provide APIs that support event triggers in external applications, enabling seamless message delivery to ensure the right message reaches the right person at the right time. If you have an unusual system in your tech stack, 99% sure we can connect to it. Talk to us.

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!

Jim Lovelady

Moss Inc.

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