Fresh statistics! Get your fresh stats here!
We all know that B2B marketing is ever-charging, and rapidly evolving. Unfortunately, many of the available stats we’ve all been using to make strategic decisions are — let’s face it ― a bit stale.
So, here at Act-On, we set off to uncover the most recent marketing automation stats by surveying more than 350 marketing professionals in North America and Europe to get their insight into marketing automation’s (MA) impact on their organizations. We’re quite excited to share our findings on marketers’ adoption, use, and results of MA platforms.
Our State of B2B Marketing Automation report, conducted in collaboration with Econsultancy, reveals a strong correlation between marketing automation investment and positive business performance. With almost unanimous agreement that effective marketing automation adaption is critical to long-term business success, respondents provided a picture that shows growing MA implementation among high-performing marketing departments.