Although the legislation has been crafted and revised, the final approval is still pending. The CASL law is deemed to be the most aggressive piece of ant-spam legislation that is available and has several areas of compliance that are very unique for marketers to comply with.
The Canadian anti-spam law will be stricter than CAN-SPAM
Here in the US we have operated under CAN-SPAM since 2004 and have come to fully understand the implications and requirements, but CASL is going to be a little more problematic for marketers to understand and adopt. There are several differences between CAN-SPAM and CASL which you will need to understand should you be marketing to Canadian clients after 2013. Some of the key differences with CASL are that it:
Addresses a broad range of internet issues that affect the electronic marketplace today
Applies to all forms of electronic messaging (email, SMS, IM etc.) and NOT just email
Requires prior permission-based email, not opt-out as we are used to in the US
Allows private right of action available to anyone (individuals, businesses etc.) to bring a lawsuit based on the infraction.
Find out more about how this law will affect your marketing practice.
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