3 Tips to Shrink Your Long Enterprise Sales Cycle
Does your company sell expensive or complex products? Here are 3 ways to help your sales reps manage the longer sales cycle.
B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
Here’s your 101 on ad retargeting. Learn what it is and how you can use it to improve your ROI by targeting people who have already shown interest.
How a Baker’s Dozen Years Changed Email & Deliverability
When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress addressing marketers’ concerns?
Smart Agency Tips: How to Design Better Websites for Your Clients
Satisfying your client’s need for great web design is half creativity, half communication – and half digital housekeeping.
10 Ways to Misbehave on LinkedIn
You know that LinkedIn is the #1 social media channel for B2B marketers and salespeople. But do you know about LinkedIn’s unwritten rules? Learn 10 mistakes NOT to make.
Digital Darwinism: Where Do You Stand?
Is your marketing agency a digital transformation change agent – or a digital dodo? Discover how to assess client maturity and how to build a strategy to help them adapt.
Account-Based Marketing, By the Numbers
A compendium of account-based marketing statistics to help you decide whether you should consider adding ABM to your stable of marketing strategies.
How to Protect Your Email List Health and Deliverability
If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7 tips for protecting your email list health and a free Email Health Check.
Email Unsubscribers: Keep the Bad Out – and the Good In
If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping the ones who have potential.
Boost Your Demand Gen Mix with Account-Based Marketing
The average B2B sale involves 5+ decision-makers. Discover how Act-On’s account-based marketing can help you orchestrate and track your communications to each contact.
How Email Marketing Campaigns are Like the U.S. Elections
Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing and political campaigns are alike.
Spring Sending: Time for a Fresh Start
‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective, in all seasons.
How Major Brands Are Winning Through Episodic Content
What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re there.
7 Things You May Not Know About Google’s RankBrain
Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.
10 Ways to Have More Efficient Meetings
Sick of long meaningless meetings? Time lost is an opportunity cost that can never be recovered. Learn 10 tactics for more efficient meetings.
Agencies Under Pressure to be More Digital
As marketing continues to get more digital, agencies must develop genuine competencies to survive and thrive. Take a look at this new digital landscape.
10 People You Should Follow on Twitter if You’re in Marketing
Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow and learn from.
8 Killer Tips for Harnessing the Power of SlideShare
SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.
Why You Should Consider Using Twitter for B2B Leads
Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when he used Twitter to reach out to the Mavericks basketball team.