Marketing Automation Investment

Here’s How Our Recent Funding Allows Act-On to Invest in Our Customers

Here’s how Act-On will be using our recent investment funding to drive customer and revenue growth through product innovation and strong go-to-market strategies.
Article Outline

As CEO of Act-On Software, I am thrilled to announce that we have received $20 million in growth financing to help us fully realize our vision of bringing a robust growth marketing automation platform to the modern marketer. This is an amazing milestone that comes nearly one year after we officially relaunched the company behind this unique approach.

Marketing Automation Investment

Over the last ten months, we have enjoyed a steady pace of product innovation — which includes our new Automated Journey Builder, Transactional Event-Triggered Emailing, and Zoom Webinar integration. With this funding, we are reaffirming our commitment to our customers and have a clear roadmap for the future.

There are so many people who have been instrumental in this process, but first and foremost, I want to thank all of our existing customers. We would not be in this position without your support, and we hope you are as thrilled about this news as we are. Our mission is to help you achieve your goals, and this financing will help us make the Act-On you know and love that much more powerful and accessible. You will be hearing more from us in the coming days and weeks, but feel free to reach out to learn more.

I would also like to share my appreciation to our amazing board members and investors for their trust, perspective, and due diligence in orchestrating this funding — including:

Thank you again for your belief in our company, our brand, and our platform. We’re looking forward to leveraging this generous investment and continuing Act-On’s rich tradition of excellence. 

Finally, to all of our employees, I am truly grateful to all of you for the hard work, commitment, and creativity you exhibit each and every day. You are the lifeblood of this organization, and I speak for the entire executive team when I say how honored I am to work with such an accomplished group of professionals as we continue to build the best marketing automation solution on the market! 

Join Us For Growth ’21!

Act-On is known for helping marketers deliver amazing experiences across the customer lifecycle, and this investment gives all of us the ability to help our customers continue to grow their own way. This funding will generate Act-On’s customer and revenue growth by continuing our strong product innovation and expanding our go-to-market activities. As we continue to improve our platform, we are reinforcing our commitment to our customers and solidifying our status as the best growth marketing automation platform on the market.

In addition to specific product enhancements, we will be using this funding to strengthen our partner ecosystems with new integrations, new providers, and new channel relationships. And since modern marketers are laser-focused on authentic brand experiences that extend the customer lifecycle, we will be developing more valuable post-sales experiences for our customers to help them drive better product adoption and genuine brand loyalty. 

To further maximize the value of this significant investment, we are looking to attract great talent to work on these exciting projects — whether in our headquarters in Portland or elsewhere. We’re excited to continue to build our team and have already posted more than 20 new positions. We are especially focused on continuing to build our product and engineering resources and are looking to speak with enthusiastic and qualified professionals in these fields. If you or someone you know might be interested, please review our available positions here.

If you would like to learn more about how this funding impacts our upcoming product roadmap and platform innovation, please click here to speak with one of our growth marketing automation experts.

For additional press inquiries, please contact Dana Stein at [email protected]. We would be happy to delve deeper into the particulars of this exciting announcement.

Join Us For Growth ’21!

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