Product

Analytics & Reporting

Leverage Act-On’s Digital Marketing Analytics, Campaign Reports, and Dashboards to gain valuable insights for enhancing your campaigns, content, and messaging throughout the customer lifecycle.
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Actionable and intelligent insights with Act-On

Experience the future with our new AI-driven marketing automation analytics capabilities. Get fast answers to your marketing performance and business questions with natural language search powered by AI.

Product Capabilities

For marketing automation that goes way beyond email.
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Campaign Performance Analysis and Exploration

Get immediate access to your marketing automation key performance indicators (KPIs). Drill down to compare performance over time, filter by segment, and export report components.
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Funnel, Attribution, and Revenue Impact Reports

Track and share Marketing’s impact on business with Revenue Impact and Pipeline reports. Dive into funnel performance and conversion rates with cohort analysis. Analyze which channels are working best with Attribution reports.

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Custom Dashboards and 
Proactive Alerts

Tune Act-On Analytics to align with your marketing and business needs with customizable reports and dashboards, and search-driven insights builder. Easily share and export reports, and set alerts to share performance with key stakeholders.
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AI-Powered Insights Analysis

Find previously undiscovered value with Act-On’s AI Insights. SpotIQ helps you dive deep into your marketing performance to discover trends, correlations, and outliers. Run AI analysis on demand or on schedule so you’ll always have the details behind the data.

This analytics suite is another great tool from Act-On that allows my marketing team to quantify results of our campaigns and take action to maximize success. The customizable reporting and dashboards give us clear, easy-to-share information and allow us to collect valuable insights and trends from our campaigns. The new tool really gives us the power to confidently move forward with strong business intelligence.

Brandon Hardy

Digital Marketing Strategist

Features
Standard Reporting

Marketing reporting and analytics are available for all customers as the default platform reports.

Dynamic Business Analytics

Everything in the Standard Reporting package plus integrated CRM Revenue, Funnel, and Attribution reports with enhanced customizable, shareable, scheduled reporting and dashboards.

Premium AI Analytics

Everything in the Dynamic Business Analytics package plus AI-powered insight capabilities, 4x more dashboard editors, Data Studio and 27-month data storage.

Included or Add-on
Included
Add-on
Add-on
Improved Performance Reports
Report drilldown support
Report data and visual download
Revenue Impact Report*
Revenue Attribution Report*
Funnel Metrics Report*
Custom liveboards and charts
Catalog of chart visualizations
Share custom liveboards
Schedule liveboard delivery
KPI Alerts (scheduled)
Custom formulas
AI: SpotIQ Insights
AI: Ask any question bar (natural language)
Data Studio advanced data transport capability
Stand-alone add-on available
Stand-alone add-on available
Dashboard editors
N/A
5
20
Data retention
15 months
15 months
27 months
Package limitations by Active Contacts
Included in all packages
Limited at 100,000
Available to all customers
* Integrated CRM required
Features
Standard Reporting

Marketing reporting and analytics are available for all customers as the default platform reports.

Included or Add-on
Included
Improved Performance Reports
Report drilldown support
Report data and visual download
Revenue Impact Report*
Revenue Attribution Report*
Funnel Metrics Report*
Custom liveboards and charts
Catalog of chart visualizations
Share custom liveboards
Schedule liveboard delivery
KPI Alerts (scheduled)
Custom formulas
AI: SpotIQ Insights
AI: Ask any question bar (natural language)
Data Studio advanced data transport capability
Stand-alone add-on available
Dashboard editors
N/A
Data retention
15 months
Package limitations by Active Contacts
Included in all packages
* Integrated CRM required
Features
Dynamic Business Analytics

Everything in the Standard Reporting package plus integrated CRM Revenue, Funnel, and Attribution reports with enhanced customizable, shareable, scheduled reporting and dashboards.

Included or Add-on
Add-on
Improved Performance Reports
Report drilldown support
Report data and visual download
Revenue Impact Report*
Revenue Attribution Report*
Funnel Metrics Report*
Custom liveboards and charts
Catalog of chart visualizations
Share custom liveboards
Schedule liveboard delivery
KPI Alerts (scheduled)
Custom formulas
AI: SpotIQ Insights
AI: Ask any question bar (natural language)
Data Studio advanced data transport capability
Stand-alone add-on available
Dashboard editors
5
Data retention
15 months
Package limitations by Active Contacts
Limited at 100,000
* Integrated CRM required
Features
Premium AI Analytics

Everything in the Dynamic Business Analytics package plus AI-powered insight capabilities, 4x more dashboard editors, Data Studio and 27-month data storage.

Included or Add-on
Add-on
Improved Performance Reports
Report drilldown support
Report data and visual download
Revenue Impact Report*
Revenue Attribution Report*
Funnel Metrics Report*
Custom liveboards and charts
Catalog of chart visualizations
Share custom liveboards
Schedule liveboard delivery
KPI Alerts (scheduled)
Custom formulas
AI: SpotIQ Insights
AI: Ask any question bar (natural language)
Data Studio advanced data transport capability
Dashboard editors
20
Data retention
27 months
Package limitations by Active Contacts
Available to all customers
* Integrated CRM required

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