Measure Engagement and Strike While the Iron Is Hot
Collect and leverage consumer behavior and engagement data to accurately score every prospect and customer activity.
Score the Activities That Matter
You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating each consumers’ numerical value, you can tailor your approach based on trackable characteristics and behaviors. Unlike most lead-focused automation platforms, Act-On allows you to create scorecards for different audiences since one size doesn’t fit all.
Lead scoring helps you assess prospects’ intentions based on demographics, firmographics, and behavior. By analyzing each lead’s relative behaviors and intent signals (like website visits, content views, form-fills, and email opens), our system ranks your prospects, alerts you to ready-to-buy leads, and enables you to segment accordingly to maximize conversion rates.
Existing customers behave differently than leads because they’re already familiar with your company. And since repeat customers are key to sustainable revenue, scoring their behaviors and engagement is essential to generating additional sales opportunities and increasing customer loyalty. Deploy a wide range of scores across multiple segments to collect and analyze meaningful behaviors.
Multiple Score Sheets
Individual prospects and customers may take actions that indicate more than one intention. Act-On’s multiple score sheet model allows you to track individual buyers down multiple pathways on separate score sheets, enabling you greater visibility and influence toward purchase decisions. Don’t underserve a genuine interest by aggregating intention and scores, losing the ability to focus buyers on priority products. Channel high-value leads and customers toward multiple purchase pathways, simultaneously and without limit.
Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM.Sam Saunders, Digital Marketing Manager (DMC Canotec)
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