Segmentation for Targeted Messaging and Accelerated Success
Advance your marketing success by grouping similar buyers and delivering targeted messaging through optimized outreach programs that drive real results.
Connect With Your Audience
To better target your audience, you need to consider how each person’s traits and preferences affect intent, urgency, and willingness to buy. Act-On’s dynamic segmentation helps you define your perfect target audience with a combination of demographic and engagement rules to pair with the most compelling message for that segment.
Every webpage visit, every social media post, every product touchpoint counts. These engagements represent customer behavior. Armed with this data and aggregate metrics, you can track, score, and analyze every interaction and see how each segment engages with your brand.
Demographic and Firmographic Segmentation
Your audience’s location, income, job description, and more are key to creating a target segment that will be receptive to your message — with your segment in-hand, you can create and deliver targeted content that will resonate.
Multiple Score Sheets
People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.
Act-On gave me the insight I needed to better strategize how we engage our different audience segments.Kristin Williams, Marketing Program Manager (Physicians Insurance)
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