Segmentation for Targeted Messaging and Accelerated Success

Advance your marketing success by grouping similar buyers and delivering targeted messaging through optimized outreach programs that drive real results.

Connect With Your Audience

Behavioral-Based Segmentation

Every webpage visit, every social media post, every product touchpoint counts. These engagements represent customer behavior. Armed with this data and aggregate metrics, you can track, score, and analyze every interaction and see how each segment engages with your brand.

Demographic and Firmographic Segmentation

Your audience’s location, income, job description, and more are key to creating a target segment that will be receptive to your message — with your segment in-hand, you can create and deliver targeted content that will resonate.

Multiple Score Sheets

People are complex, so your contact scoring program has to be sophisticated. Act-On’s unique scoring sheets model lets you define multiple sets of scoring criteria and apply those rules for each contact. Leverage dynamic scoring models to prioritize purchase pathways, nurture programs, and conversion points.

Act-On gave me the insight I needed to better strategize how we engage our different audience segments.

Kristin Williams, Marketing Program Manager (Physicians Insurance)

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