Build Web and Landing Pages That Tailor Great Customer Experiences
Drive awareness, promote your content and offerings, and enhance your funnel with our easy-to-build landing page templates and website optimization solutions.
Website & Landing Page Optimization Tools
Your audience wants to learn about your offerings at every digital touchpoint – from your organic website pages to demand generation campaign landing pages. Make the most of every interaction to build long-lasting customer relationships using our web and landing page optimization tools.
Landing Page Optimization
Landing Page Composer lets you design, build, test, and launch a professional page in minutes. Kickstart your campaigns, drive interest around core topics, and gather valuable information to inform scoring and improve audience segmentation.
- Add your own landing page templates using design-on-the-fly HTML design options
- Drag & drop content blocks
- Upload and store unique branded assets for later use
- Access a wide variety of stock template options
- Optimize your page for mobile with responsive design
- Templates enable sticky navigation bars
Website Visitor Tracking
97% of your site’s visitors are anonymous, so how can you make actionable connections? Our Website Prospector tool gives you comprehensive user behavior data — helping you create engaging customized experiences in real-time.
- Anonymous Visitor Tracking builds a dossier on each visitor, helping you forge better connections.
- Prospect Activity History helps marketers view each visitor’s browsing behaviors to understand their interests while strengthening connections — before and after the conversion.
- Real-Time Alerts tell you when a specific user is visiting your page so you can immediately understand their needs and respond in real-time.
- Contact Lookup Tools help you zero in on who’s researching your products and solutions for more productive follow-up.
- Website Data Analytics help you save time and money by showing you what’s happening on your sites and pages in one consolidated reporting tool.
SEO Audit Tools
Today, over 80% of consumers begin their buying journey on a search engine. So, when it comes to search, if you aren’t ranking, your sites and pages might be tanking. Our easy-to-use SEO Audit Tool helps you optimize your page’s SEO ranking while adapting to ever-evolving search engine algorithms.
- Page scoring allows you to assess your page performance trends and re-evaluate keyword strategies.
- Discover which pages drive traffic and optimize your site’s navigation to conversion points.
- Know when to update your page content to improve your SEO score.
Landing Page A/B Testing
Your web and landing pages are set for success. But how can you be sure they’re optimized for the end-user actions you want? To get the best responses and highest conversions, our A/B Testing Tool optimizes each step along the conversion funnel, ensuring a seamless experience.
- Use multiple design tactics to better connect with your prospects and customers.
- Optimize your page and form design to ensure visitors take the actions you want.
- Continuously re-evaluate page design to ensure optimal effectiveness and campaign performance.
Act-On’s landing page builder allowed us to custom-build templates that were effective and easy to update.
Siiri Hage, Director of Marketing Communications (Picarro)
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