Develop Web Experiences that Drive Results

Drive awareness, promote your content and offerings, and enhance your funnel with our easy-to-build landing page templates and website optimization solutions.

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Website & Landing Page Optimization Tools

Your audience comes to learn about your offerings at each of your digital touchpoints. From your campaign landing pages to customer education content, make the most of every interaction to build long-lasting customer relationships using our web and landing page optimization tools.

Landing Pages

Landing Page Composer lets you design, build, test, and launch a professional page in minutes. Kickstart your campaigns, drive interest around core topics, and gather valuable information to inform scoring and improve audience segmentation.

Add your own landing page templates using design-on-the-fly HTML design options
Drag & drop content blocks
Upload and store unique branded assets for later use
Access a wide variety of stock template options
Optimize your page for mobile with responsive design
Templates enable sticky navigation bars

Website Prospector

97% of your site’s visitors are anonymous, so how can you make actionable connections? Our Website Prospector tool gives you comprehensive user behavior data — helping you create engaging customized experiences in real-time.

Anonymous Visitor Tracking builds a dossier on each visitor, helping you forge better connections.
Prospect Activity History helps marketers view each visitor’s browsing behaviors to understand their interests while strengthening connections — before and after the conversion.
Real-Time Alerts tell you when a specific user is visiting your page so you can immediately understand their needs and respond in real-time.
Contact Lookup Tools help you zero in on who’s researching your products and solutions for more productive follow-up.
Website Data Analytics help you save time and money by showing you what’s happening on your sites and pages in one consolidated reporting tool.

SEO Audit Tools

Today, over 80% of consumers begin their buying journey on a search engine. So, when it comes to search, if you aren’t ranking, your sites and pages might be tanking. Our easy-to-use SEO Audit Tool helps you optimize your page’s SEO ranking while adapting to ever-evolving search engine algorithms.

Page scoring allows you to assess your page performance trends and re-evaluate keyword strategies.
Discover which pages drive traffic and optimize your site’s navigation to conversion points.
Know when to update your page content to improve your SEO score.

Landing Page A/B Testing

Your web and landing pages are set for success. But how can you be sure they’re optimized for the end-user actions you want? To get the best responses and highest conversions, our A/B Testing Tool optimizes each step along the conversion funnel, ensuring a seamless experience.

Use multiple design tactics to better connect with your prospects and customers.
Optimize your page and form design to ensure visitors take the actions you want.
Continuously re-evaluate page design to ensure optimal effectiveness and campaign performance.

Act-On’s landing page builder allowed us to custom-build templates that were effective and easy to update.
Siiri Hage, Director of Marketing Communications (Picarro)