Your Customers Are on a Journey. Be Their Guide!

Optimize your site, pages, forms, and email communications to convert visitors into customers, cultivate engagement, and drive more sales and revenue.

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Grow the Conversation

Your website is built. Your SEO rankings are awesome. You’re attracting more customers and driving phenomenal brand awareness. But that’s just the beginning. With Act-On’s automated buyer journey tools, you can ramp up the conversation and lead your customers along a compelling funnel experience. By optimizing your site, pages, forms, and emails, you can better nurture your leads, convert visitors into prospects, score and qualify contacts, build a successful pipeline, and drive more sales and revenue.

Automated Buyer Journeys

Nurture leads and accelerate the buyer journey by segmenting contact lists and optimizing engagement through personalized, relevant, timely messaging that addresses pain points, interests, behavior, and purchase intent.

Optimize your engagement, messaging, and interactive elements to clear a path to conversion for every customer.

Enhance the customer experience with relevant, timely targeting and messaging using tools that evaluate and improve your data and programs.

Educate your customers and drive them along the buyer journey through automated programs that use conditional logic and dynamic content to deliver the right message to the right person at the right time.

Create interactive web experiences with optimized forms and landing pages that capture visitor behavior and inform segmentation and personalized messaging.

How Do Act-On’s Tools Help Me With
Automated Buyer Journeys?

Convert Unknown Visitors to Known Prospects

You want your site’s visitors to become customers. But first, you need to get to know them. Capture their attention (and their contact and behavioral information) with our pre-made and customizable landing page templates and intuitive web forms. Track visitors as they travel across your digital touchpoints, gain insights into prospect and customer behavior, and deliver personalized campaigns to targeted audiences by integrating your website with Act-On.

Nurture Prospects Into Frequent Customers

Sharing information consistently with your audience is great. But when sharing turns into spamming, you create negative experiences that alienate current and potential customers. Build automated programs that create more compelling buyer journeys with informative, holistic messaging that strikes the right tone at the right cadence. Our automated insights, advanced segmentation, and account-based marketing features help you pursue the right prospects at the right time with personalized messaging that resonates.

Elevate Customers Into Brand Champions

You want customers who are proud to support your brand. But cultivating brand champions requires time, attention, nuance, and dedication. A proactive, automated campaign delivered through optimized digital channels with brand and support surveys gives you actionable insights into customer satisfaction — helping you conserve resources and increase enthusiasm. Plus, help your brand advocates spread the word about your offerings to friends and family through social media advocacy.

Build a Better Buyer Journey

To make the most of our platform and drive business growth, you need awesome content that is purpose-built for each stage of the customer journey. From awareness to consideration to purchase, your words (and how you deliver them) are the driving force that propels customer loyalty and retention.

Our customers feel like we’re speaking to their needs. Act-On has allowed us to take them on a unique journey.

Catherine Hess, Senior Marketing Manager (Absolute Exhibits)

How Can This Help My Business?

By developing and deploying great automated buying journeys, you can improve the customer experience at every phase of the lifecycle. Our customers have increased revenue by nearly 800% through advanced segmentation strategies that speak directly to the individual based on previous engagements. And by shifting to more sophisticated email campaigns with conditional logic and dynamic content, these same customers are improving conversion rates by 200% and open rates by as much as 1500%.

70
%

of visitors who are retargeted are more likely to convert on your website.

80
%

of companies that use marketing automation saw the number of leads
increase, and 77% saw the number of conversions increase.

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