Your Customers Are on a Journey. Be Their Guide!

Optimize your site, pages, forms, and email communications to convert visitors into customers, cultivate engagement, and drive more sales and revenue.

Grow the Conversation

Automated Buyer’s Journey

Nurture leads and accelerate the buyer’s journey by segmenting contact lists and optimizing engagement through personalized, relevant, timely messaging that addresses pain points, interests, behavior, and purchase intent.

Use customer journey management to optimize your engagement, messaging, and interactive elements to clear a path to conversion for every customer.

Enhance the customer experience with relevant, timely targeting and messaging using tools that evaluate and improve your data and programs.

Educate your customers and drive them along the buyer’s journey through automated programs that use conditional logic and dynamic content to deliver the right message to the right person at the right time.

Create interactive web experiences with optimized forms and landing pages that capture visitor behavior and inform segmentation and personalized messaging.

How Do Act-On’s Tools Help Me With Customer Journey Management?

Convert Unknown Visitors to Known Prospects

You want your site’s visitors to become customers. But first, you need to get to know them. Capture their attention (and their contact and behavioral information) with our pre-made and customizable landing page templates and intuitive web forms. Track visitors as they travel across your digital touchpoints, gain insights into prospect and customer behavior, and deliver personalized campaigns to targeted audiences by integrating your website with Act-On.

Nurture Prospects Into Frequent Customers

Sharing information consistently with your audience is great. But when sharing turns into spamming, you create negative experiences that alienate current and potential customers. Build automated programs that create more compelling buyer’s journeys with informative, holistic messaging that strikes the right tone at the right cadence. Our automated insights, advanced segmentation, and account-based marketing features help you pursue the right prospects at the right time with personalized messaging that resonates.

Elevate Customers Into Brand Champions

You want customers who are proud to support your brand. But cultivating brand champions requires time, attention, nuance, and dedication. A proactive, automated campaign delivered through optimized digital channels with brand and support surveys gives you actionable insights into customer satisfaction — helping you conserve resources and increase enthusiasm. Plus, help your brand advocates spread the word about your offerings to friends and family through social media advocacy.

Customer Journey Management

To make the most of our platform and drive business growth, you need awesome content that is purpose-built for each stage of the buyer’s journey. From awareness to consideration to purchase, your words (and how you deliver them) are the driving force that propels customer loyalty and retention.

Our customers feel like we’re speaking to their needs. Act-On has allowed us to take them on a unique journey.

Catherine Hess, Senior Marketing Manager (Absolute Exhibits)

How Can This Help My Business?


of visitors who are retargeted are more likely to convert on your website.


of companies that use marketing automation saw the number of leads
increase, and 77% saw the number of conversions increase.