Delight Every Customer With Personalized Digital Experiences

Create personalized marketing experiences that generate excitement and encourage better engagement, more sales, and amazing ROI.

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Don’t Market to the Masses. Speak to the Individual.

Your customers are in control. They have more information, more channels, and more influence than ever before. Modern marketing calls for individual connections with people based on what they tell you they need — not the other way around. With Act-On, you can deliver truly personalized digital experiences with tailored segmentation and customized, dynamic content and messaging.

Personalized Digital Experiences

Build a more complete picture of your audience with data collection strategies and built-in tools that help you understand every customer touchpoint and interaction.

Forge long-lasting relationships with each customer by deploying compelling digital experiences defined by personal, meaningful brand interactions.

Deliver more relevant, targeted content and communications to your audience through automated tools that promote and enrich your brand across every channel.

How Do Act-On’s Tools Help Me With
Personalized Digital Experiences?

Engaging Email and Content

There’s a science behind crafting engaging email content. Become the mad genius of your personalized engagement initiatives with Act-On’s automated programs, segmentation tools, and messaging solutions. Uncover actionable insights to help you create and deliver personalized experiences that strike a chord with prospects and leads while encouraging them to continue their journey.

Captivating Web and Landing Pages

With our customizable landing page templates and web forms, you can create immersive experiences that captivate your audience and keep them coming back for more. With deep insights into your customers’ and visitors’ identities, interests, actions, and needs, our automated tools give you the power to understand their interests, anticipate behaviors, and build more relevant and engaging customer experiences.

Social Media Management and Advocacy

Your social media marketing efforts should be hyper-personal, super helpful, and 100% authentic to foster and deepen customer relationships. With the right messaging and tools, you can empower brand advocates and colleagues to promote your products and services on their personal channels — broadening your reach and amplifying your brand’s voice in a crowded channel.

Streamlining Virtual and Physical Events

Build buzz around your events and keep the conversation going afterward with automated messaging customized for high-intent prospects and current customers. Whether it’s for an in-person conference or an online webinar, your pre-event engagement strategy can be the difference between a packed house and crickets. Our digital automation tools provide the insights you need to target the right prospects and boost attendance.

Inspired Internal and Employee Communications

An effective communications strategy starts within. To support your organization’s health, steady growth, and sustained success, Act-On’s automated messaging and advanced digital solutions support effective internal communications. And with individualized cross-team messaging and social advocacy tools, you can keep your workforce in the loop, turn them into brand advocates, and strengthen your company culture.

How to Better Nurture Engagement

Our automated programs build customer knowledge and reinforce customer confidence — from new prospects to first-time buyers to long-term loyalists. Keeping your audience interested requires more than a drip-feed. You need the right cadence of consistent and compelling content that speaks to each prospect and customer’s needs and interests. Our platform helps you create persuasive, influential messaging that rings true from the first interaction to purchase… and beyond!

We achieved a 75% increase in qualified leads from our last event. There’s no way we could have accomplished this without Act-On!

 Siiri Hage, Director of Marketing (Piccaro)

How Can This Help My Business?

Increase engagement, event attendance, and revenue with Act-On’s personalized digital solutions. Our email and landing page templates make it fast and easy for your team to create engaging brand experiences. Our event marketing and segmentation tools can help you increase qualified leads by 75%, boost event registration by over 50%, and grow attendance by more than 25%!

80
%

 of consumers are more likely to make a purchase from a brand
that provides personalized experiences.

72
%

of consumers say they only engage with personalized messaging.

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Go Beyond the Lead

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