Generate the Excitement Your Offerings Deserve

Act-On’s marketing automation platform has everything you need to drive widespread consumer awareness about (and interest in) your latest and greatest products and services.

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Make A Splash

With our solution, you can optimize content and messaging to drive excitement for your new product and service launches throughout your market and among your prospects and consumers. Encourage them to further engage with your campaigns and get more usage out of your offerings, building anticipation and their appetite for adventure.

New Products & Services

Launch phenomenal go-to-market programs with optimized nurturing and targeted emails delivered at the perfect time across multiple channels.

Keep your customers informed, engaged, and involved by sharing product news, demonstrations, and best practice use cases.

Measure your program’s impact with engagement reporting, event metrics, new leads and contacts, and conversion rates. Share details on individual campaign performance with campaign-specific reporting.

How Do Act-On’s Tools Help Me With
New Products and Services?

Effectively Launch Campaigns

Power your go-to-market campaigns for new products and enhancements by delivering relevant messaging to the right audiences at the right time to maximize your impact. Our platform helps you generate excitement and demand among targeted customers, industry influencers, and the broader marketplace.

Drive New Product Interest

With automated programs, you can create and deliver timely, relevant messaging and promotions that rise above the noise and reach your current and future customers. Whether you’re announcing a new offering or exciting product enhancement, our marketing platform empowers you to spread the word, create excitement, and attract new customers.

Deliver Essential Product Information

A successful go-to-market strategy helps your audiences understand what’s new with your products, features, and functionality – and builds anticipation and excitement to buy. With in-product messaging, you can create instant awareness and ensure your customers are primed for making a purchase.

Holistic Insights for Maximum Engagement

To reach your campaign goals, you need to approach customer engagement holistically. What motivates consumers to visit your site, to consider your solutions, to make a purchase? Influencing those decisions with timely and accurate information, validation, and empathy is at the heart of marketing automation. By understanding your buyers’ needs and addressing them with the right message at the right time, you’ll build trust, engagement, and long-term value.

By expanding our use of Act-On, we’re able to remain relevant as we work on new initiatives and our marketing needs grow.

Evan McKenzie, Marketing Manager (TCP Training)

How Can This Help My Business?

You’ve spent a lot of time, money, and effort to create your new offering. Now, empower and amplify your marketing efforts to make your launch a success. With improved data collection, engagement insights, segmentation-powered personalized outreach, and targeted digital content, you can better understand your audience’s behaviors and easily create individualized messaging that helps you increase engagement rates; conserve valuable time, resources, and budget; and drive more opportunities and direct sales to prove marketing ROI. 

Keep the Momentum Going

The new product clock doesn’t stop after launch. Capitalize on the momentum your launch generates by tracking purchase, engagement, and adoption behaviors while measuring valuable feedback to assess go-to-market campaign and product performance.

Accurate Outreach Analysis

Our platform will help you understand and measure the impact of your launch tactics by assessing email outreach reporting, event and webinar metrics, new leads and contacts, and conversion rates.

356
%

Marketers who incorporate digital marketing campaigns into their
strategy are 356% more likely to succeed.

84
%

of customers say it is somewhat or very important that the company
they buy from is innovative.

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