Demand Generation

Act-On’s demand generation marketing features allow digital marketers to improve their lead acquisition process, drive more inbound leads, and optimize their digital marketing funnel.

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Automate Your Marketing to Accelerate Demand Generation

To attract new prospects and turn buyers into loyal customers, you need an accessible, automated, simple solution that that drives traffic, generates conversions, and manages contacts for segmented outreach. Our demand generation features make it easy to build and measure dynamic engagements across your touchpoints, anticipating your customers’ needs and growing as your marketing expands and your funnel evolves.

Demand Generation

Build an interactive web experience that tracks visitor behavior, captures information, and turns visitors into buyers with our forms and landing page templates.

Manage proactive outreach by delivering the right message to the right buyer at the right time.

Add context to your customer data at every touchpoint and build more accurate profiles to create more relevant and personalized communications.

Supercharge your inbound marketing efforts by enabling Act-On’s broad, powerful social media, event, and web-tracking capabilities — all in one easy-to-use solution!

How Do Act-On’s Tools Help With Demand Generation Marketing?

Demand Generation Marketing
Improve Lead Acquisition

You can streamline and optimize your lead acquisition using our progressive profiling, landing page, and forms tools — all designed to drive better inbound leads. Make life easier with built-in social media management, and keep the conversation going across every digital touchpoint with our tracking beacon and website prospector tools. With Act-On lead acquisition is a breeze!

Great Inbound Marketing

Get the word out and create great brand awareness with Act-On’s inbound marketing tools. Gain better search positioning by delivering more relevant and customized content. Drive more traffic by improving CTAs and launching dynamic landing pages. And gather the information you need for full-scale remarketing programs with our web forms and progressive profiling.

Optimize the Digital Marketing Funnel

Already have a CRM in place? Start improving the scope and depth of your digital marketing funnel through our native CRM integrations to drive more productive sales conversations. Next, analyze the effectiveness of your demand generation marketing strategy using funnel reporting and attribution. Finally, assess your prospects’ viability with our lead scoring solution before retargeting your inbound leads.

Turn Data Into Inbound Leads

Gain better insights into prospect and customer behavior with contact- and account-level reports and website visitor tracking. Use our platform’s CRM integration capabilities to capture data and use this information to optimize the lead acquisition process. And once you’ve captured these inbound leads, you can nurture your audience using our proven marketing segmentation features.

The conversion rate is much better because we can get acquainted with our leads and target them with more relevant information.

Sam Saunders, Digital Marketing Manager (DMC Canotec)

How Can Demand Generation Marketing Help My Business?

Act-On’s proven demand generation features and high-performing functionality empower our customers to create holistic and agile strategies that raise awareness through better SEO, drive conversions via landing pages and forms, and improve experience nurturing through dynamic scoring, advanced segmentation, and targeted messaging. By leveraging Act-On to focus on interactions, behaviors, and engagements, at both the individual and account level, you can create highly personalized demand generation campaigns that result in motivated prospects who become lifelong customers.

68
%

of B2B companies will use landing pages to nurture new sales
leads for future conversion.

59
%

of B2B marketers cite email as the most effective marketing
channel when it comes to generating revenue.

Go Beyond the Lead

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