Authentic Experiences That Drive More B2C Sales

Turn one-time buyers into repeat customers with automated solutions that deliver authentic engagements for every customer, every time.

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Go Beyond the Sale

Business growth depends on brand love — converting one-time buyers into lifelong customers who recommend your products and services and keep coming back for more. Act-On helps you move consumers from awareness to purchase to advocacy by aligning holistic, intuitive strategies with our world-class growth marketing solution. Our automated, scalable B2C sales tools empower you to directly engage customers across every channel and touchpoint to drive consumer interest, deliver more sales, and  ensure customer satisfaction, exceptional experiences, and unshakable loyalty.

B2C Sales and Transactions

Optimize your site’s design, SEO, and SEM to attract more buyers.

Enrich your data and build more accurate, effective customer profiles by tracking visitor actions, purchases, and value adds.

Automate your outreach and promotions to deliver high-quality messaging to the right targets with the greatest impact.

How Do Act-On’s Tools Help Me With
B2C Sales and Transactions?

Automating Sales Transactions

Create cross-channel marketing campaigns that influence buying decisions. Deliver transactional emails, send next- purchase recommendations, and increase brand advocacy through rewards programs using our automated B2C transaction functionality.

Mobile Messaging

Our third-party SMS service integrations let you deliver personalized content, timely offers, and loyalty and rewards program updates. With SMS communications, you can increase engagement, guide recipients down a segmented and tailored funnel, encourage repeat purchases, and enable sharing to expand your audience reach.

Turn Passing Interest Into Lasting Brand Love

To captivate your audience, you need to know what they’re looking for. Segment your prospects and customers by interests and behavior, and engage them by sending newsletters, customer surveys, and automated programs packed with personalized content. Use our social media management solution to improve customer conversations and cultivate a tribe of superfans.

Product Recommendations and Add-ons

Turn casual online browsing into purchases and one-time customers into repeat buyers with content and campaigns that keep consumers returning to their abandoned carts. Our tools let you segment audiences based on purchase and interaction behaviors — deploying trigger emails for add-on items, related products, and personalized offers.

Promotions and Special Offers

Irresistible promotions and offerings are a tried-and-true shortcut to turning interested prospects into loyal customers. Share upcoming and ongoing promotions with your audience using our landing page and one-off email tools — effective, efficient solutions optimized to educate audiences and spur fast purchase decisions.

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience.

Kyle Dahlgren, Assistant Vice President of e-Commerce (Truity Credit Union)

How Can This Help My Business?

Our highly effective email marketing and sender reputation solutions are proven to advance email reputation, delivery, and engagement — boosting open rates by upwards of 230% and click-through rates by over 300%. All while increasing engagement and sales transactions and keeping your messaging out of your audience’s spam folder and at the top of their inboxes. This means better B2C customer engagement and more repeat purchases across your product and service lines.

14
%

of email recipients are more likely to open an email if it’s a
part of a segmented campaign.

70
%

of marketers find message targeting to be the most important
aspect of marketing automation.

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Go Beyond the Lead

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