10 Ways Sales Benefits from Marketing Automation
With marketing automation, the sales team has the tools they need to nurture leads effectively, guiding these prospects through an optimized buying journey at their own pace based on their behaviors and interests. As a result, you’ll spend less time with inefficient and unproductive cold calls and more time in front of prospects who have raised a qualified hand.
Download this eBook to learn how Sales can use marketing automation to:
- Maximize time and conserve resources
- Define and target ideal customers
- Understand customer behavior and interests
- Shorten the sales cycle
- Increase customer lifetime value