Webinars give B2C marketers a prime mechanism for helping audiences get to know their brand on a personal level. Through real-time conversations with experts, product and service demonstrations, and live Q&A sessions, webinars help you develop a warm and engaging brand while also positioning your company as a true thought leader in your space. The more customers get to know you, the more likely they are to trust you, buy from you, and become loyal customers.
In this eBook you’ll learn to:
Use Inbound Marketing to get new customers
Lay the groundwork for an inbound marketing campaign
Create a content plan and choose distribution channels
Calculate the ROI of your campaigns