How to Pivot Your Digital Marketing Budget and Strategy

Hear from proven Act-On and Goose Digital marketers on how our organizations are making the most of a difficult situation - and how you and your team can get the most out of your marketing budget and programs while overcoming the harsh obstacles related to COVID-19.

The key to sustained growth is to identify the processes, responsibilities, and tactics that properly engage and address each stage of the funnel. However, for many organizations, aligning Sales and Marketing to support a complex journey is extremely difficult.

Understanding where you need to adjust your digital marketing funnel can go a long way toward firming up your lead generation processes - while ultimately supporting revenue growth throughout the COVID-19 pandemic (and beyond). Some organizations might require additional stages, but regardless of how many steps you include in your funnel, you should be able to deliver helpful content and messaging at every key touchpoint along the customer lifecyle.