How to Pivot Your Digital Marketing Budget and Strategy
During the COVID-19 Pandemic (and Beyond!)
In this eBook, we explore how marketing departments can pivot their marketing budgets and programs as a result of the COVID-19 pandemic. Marketing experts from Act-On and Goose Digital weigh in on key topics and offer simple solutions to the most pressing challenges digital marketers are currently facing.
Download our latest eBook to learn how to:
Pivot from in-person events toward digital events
Shift leftover budgets to the best opportunities for growth
Re-design your marketing funnel for a post-COVID marketing environment
Drive and activate leads using innovative marketing strategies
Reimagine your messaging to align with your customers' needs and expectations
Download the eBook!
Expert Insights From Experienced Marketers
Hear from proven Act-On and Goose Digital marketers on how our organizations are making the most of a difficult situation - and how you and your team can get the most out of your marketing budget and programs while overcoming the harsh obstacles related to COVID-19.
Updating Roles and Responsibilities to Excel in the New Marketing Environment
The key to sustained growth is to identify the processes, responsibilities, and tactics that properly engage and address each stage of the funnel. However, for many organizations, aligning Sales and Marketing to support a complex journey is extremely difficult.
A New Approach to the Traditional Funnel
Understanding where you need to adjust your digital marketing funnel can go a long way toward firming up your lead generation processes - while ultimately supporting revenue growth throughout the COVID-19 pandemic (and beyond). Some organizations might require additional stages, but regardless of how many steps you include in your funnel, you should be able to deliver helpful content and messaging at every key touchpoint along the customer lifecyle.