According to ITSMA, 84% of B2B marketers say that Account-Based Marketing delivers a higher ROI than any other approach.
In this eBook, you’ll learn:
- The key elements of ABM and how they work together
- 6 steps to kickstart your first ABM program
- 5 success principles
- 5 pitfalls to avoid when getting started
- Tools you’ll need to build a scalable ABM system
- How to measure your success for consistent improvement