eBook

The Marketing Automation Quickstart Guide

A Definitive Guide to Getting the Most Out of Your Marketing Campaigns

Want to take your marketing automation to the next level?

Download this eBook to learn how to:

  • Build a foundation for marketing automation success

  • Create strong connections between Sales and Marketing

  • Plan and execute sound marketing automation tactics

  • Align your entire strategy and implement your plan in one coordinated platform

  • Track, measure, and share your performance and progress

In today's competitive and fast-paced marketing environment, marketing automation is one of the most powerful tools marketers have at their disposal. This innovative technology empowers you to do more work with less manual effort to reach a larger audience in a more personalized and relevant way.

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3 “Must-Dos” to Get Started

As with any successful program, having a solid foundation from which to launch your marketing automation strategy is key to your long-term success. While many of us want to jump right into using our platform, not having a strategy around how we plan to use it to target our audience will result in random acts of marketing and cause more harm than good when it comes to increasing our bottom line.

Example Automated Nurture Program

A nurturing program is an automated email campaign meant to engage a specific audience based on their unique interests and behaviors. The series of emails offers a set of progressive messages, which may vary based on the prospect’s interactions with your campaign. Each email is intended to educate, inform, or entertain and entice the prospect to take the next step in the customer journey.

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