The marketing technology space consists of an incredibly complex and diverse ecosystem of vendors and platforms. As a result, many marketers struggle to understand the full array of options at their disposal, which often leads to wasted spend and ineffective MarTech stacks. Read this eBook on marketing tech 101 to understand the basics of marketing automation and how to align your MarTech stack with your marketing strategy.
In this eBook, you'll learn:
Unique insights into the modern MarTech landscape
4 marketing automation capabilities to extend the power of B2B marketing
5 keys to assessing your marketing automation platform requirements
How to build the right processes to support your marketing technology plans