Rethinking the Role of Marketing in B2B Customer Engagement
Marketing teams have traditionally focused their time and money on customer acquisition – but that focus is rapidly shifting. Marketers in top-performing companies are becoming the new managers of the customer relationship – from customer acquisition to extending the customer lifecycle at every stage of the buying journey (and beyond). Read this eBook to learn how you can begin to rethink the role of marketing in B2B customer engagement and make improvements for sustained success.
In this eBook, you'll learn:
- The state of full customer lifecycle engagement
- How top performing companies are taking control
- The new metrics for gauging B2B marketing success