The Ultimate Lead Management Playbook
In Sales and Marketing, the object of the game is to retain existing customers while growing new business. But what team members, strategies, and resources do you need to improve alignment and develop strong lead management processes? Read this eBook to learn how to coordinate your lead management playbook and convert hot prospects into lifelong customers.
In this eBook, you’ll learn how to:
- Assemble great sales and marketing teams and define their roles
- Integrate your marketing automation platform with a powerful CRM system
- Develop buyer personas and segment your audiences
- Create intelligent lead flows and lead nurturing campaigns
- Track actionable data to optimize your programs over time