What Is Marketing Automation and Why Should You Care?
What is marketing automation? It's innovative software that equips marketers with the tools and resources they need to get to know their audience, engage prospective customers with relevant messaging and content, close more business, and extend the customer lifecycle well beyond the initial point of sale. Download this eBook to learn how marketing automation can improve your organization's efficiency, alignment, and profitability.
You'll learn how to:
- Deliver personalized messaging and content that drives conversions
- Equip your team with the tools and resources they need to enhance and scale your marketing with ease
- Align marketing and sales to identify, nurture, and convert the best leads
- Track key insights and measurements to optimize your marketing strategy
- Execute lifecycle marketing strategies for better product adoption and retention