5 Best Practices for Setting Up Email Nurturing Campaigns
November 27, 2023
Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.
Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.
Let’s agree that relying solely on traditional email metrics to gauge prospect intent no longer works. With everything from link scanners to mail privacy policies
Read these best practices on how to strengthen the bond between sales and marketing teams.
People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.
Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).
Reposting your content on social media helps you extend its shelf-life and reach a wider, more enthusiastic audience.
New advanced webhooks technology expands integration portfolio to open up new marketing channels, customer engagement, and communication efficiency for the marketer.
When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
Tis the season for holiday promotions to meet those year-end goals. But simply sending more emails to reach your audience may not be the answer.
Your team is only as good as how well they work together. Find the right B2B marketing department structure.
Successfully integrate SMS marketing messages into your marketing strategy, and pick the best software to get the job done.
This analytics suite is another great tool from Act-On that allows my marketing team to quantify results of our campaigns and take action to maximize
Act-On’s new AI-Powered Advanced Analytics package goes beyond standard marketing reports to provide a powerful and flexible, custom analytics package with Natural Language Processing insights.
Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.
How Many CTAs Should I Use? Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, etc.
Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Generating growth even as the larger
Is your content collecting dust rather than driving web engagement? Good content takes a lot of investment – of time, money, and resources. Too often,
These scalable marketing strategies for small marketing teams will improve prospect and customer engagement and help grow your business at scale.
Earning links the right way can be a huge boon to your SEO efforts. But be careful not to use shady link-building practices.
Platform
Information
©2008-2024 Act-On Marketing Automation