Streamline Lead Capture to Gather Critical Customer Information
Our web forms are easy to design and deploy, helping you collect and manage customer information to optimize your lead and customer engagement efforts.
Start a Smarter Conversation With Your Customers
Web forms are a digital handshake with your customers — they introduce you to people who want to connect. Built to simplify this exchange, our web forms make it easy to attract and entice your prospects and encourage them to freely share their contact information early in the relationship, so you can more easily communicate with them throughout the customer journey.
With simple drag-and-drop functionality, configurable templates, and CSS-customization, our tools make it easy for you to build and deploy compelling forms that integrate with your website and are optimized to capture critical prospect information — enabling you to start more conversations and deliver more personalized user experiences.
With Progressive Profiling, you’re in control of the customer journey. This automated feature allows you to gather new information every time a prospect or customer completes a new form. Act-On forms retain existing data, which means you can continue to ask for new information with each subsequent form-fill. This makes it easier for you to meet prospects where they are in their journey.
In order to make the most of every engagement, you can immediately and automatically send pre-built emails as soon as a user takes an action or completes a form — whether they just accessed a piece of content, visited a webpage, or made a purchase. And by reviewing engagement metrics for each auto-response email, you can better understand user behavior to follow-up with smarter and more effective messaging and recommendations.
Creating forms is easy, and we can segment our audience into different groups based on what appeals to them.Andre Laanemets, Sales Rep (SKF Group)
Check out our customers using this solution
Our latest ebooks, guides and more
Go Beyond the Lead
Watch this 2-minute video to see
Act-On in action
Learn how our growth marketing platform can transform your marketing.