Product Adoption

Improve product adoption processes by tracking user behavior to deliver personalized campaigns that drive great customer retention rates.

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Reinvent Your Customer Retention Strategy

Customer adoption and customer retention go hand-in-hand, but developing an effective product adoption process can be extremely difficult — especially when done manually. With Act-On, however, you can deliver the education and resources your clients need to ensure strong and consistent product adoption and customer retention. And you can do it all through one powerful and flexible platform.

 

Build Long-Lasting Relationships

Product Adoption Process

By tracking your customers’ digital behaviors and engagements, you can better understand the product adoption process — the who, what, why, where, when, and why your customers are (or are not) getting the most use out of your products and services. Using this data, you can streamline and optimize the product adoption process while providing the resources and education your customers need to optimize their usage.

Customer Retention Strategy

Optimize your customer retention strategy by delivering relevant and timely campaigns that drive adoption, increase loyalty, and drive advocacy. By automating your customer retention strategy, you can conserve resources and put your efforts toward creating more immersive product marketing strategies that help your customers achieve their goals.

How Does Act-On Help Me Improve My Customer Retention Strategy?

Product Adoption
Customer Success Management

When you take the initiative to share important information with your customers, offer them the proper guidance, and capture their feedback, they tend to appreciate your investment in their success. Our customer success management tools allow you to automate list generation, contact segmentation, and communications workflows to ensure happy and enthusiastic clients at every turn.

Best Practice Education Campaigns

With Act-On, you can create best practice education campaigns that enlighten and inform your target audiences. Because when your customers are better educated, they’re more engaged. And when they’re more engaged, they’re more likely to get the most out of your offerings — extending and strengthening these vital relationships.

Customer Adoption Notifications

Your clients need to know when there are changes to your products and services. With timely customer adoption notifications, you can empower your customers to prepare for the upcoming updates with minimal friction. These notifications are essential to achieving broad and consistent customer adoption and should be a key component of any successful production adoption strategy.

User Group Management

Act-On’s user group management tools help you plan and create every aspect of your digital user groups and conference communications — from securing RSVPs to delivering follow-up collateral to attendees. Automate every aspect of your user group management process with automated marketing programs that ensure engagement, attention, participation, and enthusiasm long after the event.

We’re remaining relevant to our customers by expanding our use of Act-On as we work on new initiatives and our marketing needs grow.

Evan McKenzie, Marketing Manager (TPC Training)

How Can Customer Success Management Help My Business?

Improve your product adoption process and customer retention strategy by delivering effective educational materials that keep your customers coming back for more. By segmenting your audiences, you can welcome new buyers and nurture existing clients with automated customer adoption notifications, educational email sequences, and personalized SMS campaigns. And by using our automation tools, you can deliver informative best practice guides, compelling newsletters, and useful onboarding programs that keep your audience informed while boosting adoption, retention, and ROI. 

90
%

of consumers value when a business knows their account history and current activities with that company or brand.

7

Loyal customers are 7X more likely to try a new offering.

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