Gleanster Marketing Automation Benchmark Report Rates Act-On Software Best in “Ease of Deployment,” “Ease of Use,” and “Overall Value”

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We’re proud to announce that Act-On received top honors in Gleanster’s recent Gleansight benchmark report on marketing automation.

Gleanster’s report evaluated 38 marketing automation service providers in four categories: Ease of Deployment, Ease of Use, Features and Functionality, and Overall Value. The twelve top firms in each category were ranked from “Good” to “Better” to “Best.”

The Summary of Act-On’s Rankings:

“Gleanster’s report solidifies our spot as one of the top vendors in the industry and further validates our approach to the market,” said Shawn Naggiar, chief revenue officer of Act-On Software.

According to Gleanster, marketers are implementing automation for compelling reasons including increasing efficiency; creating more sophisticated programs; measuring more factors, more accurately; aligning sales and marketing; and increasing revenue. If those sound like your company’s 2012 marketing goals, it might be time to consider implementing a marketing automation solution. Sign up now for a free weekly demo or request a one-on-one demonstration, and find out how Act-On Software can help you achieve your own marketing goals.

The full Gleansight Marketing Automation Report covers marketing automation challenges, value drivers, performance metrics, and more, along with capsule reviews of 38 vendors. Make sure to download your free copy.